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What should the stationery store marketing "routines" do?

Marketing can be said to be one of the most important “routines” in every stationery store. No matter the size of the store, you can’t miss this key operation –

Wechat marketing

WeChat marketing is now rampant, so how to make a friend who doesn't know you, trust you, Xiaobian thinks you can use the following methods:

1. Show your true self: On the WeChat, there are more stores, employees' work, company's annual meeting, etc. These are a way for people to trust you.

2. Communicate with customers: After working with WeChat and friends, you can often check out your friends' WeChat, build WeChat group, and more of them to pay attention and understanding, talk to them and establish a friend relationship.

In-store experiential marketing

As consumer demand escalates, consumer demand for products shifts from functional satisfaction to spiritual satisfaction. It can be seen from the theory of Maslow's hierarchy of needs that the stage of human demand is the realization of self-worth, and the popularity of experiential marketing is because it can satisfy consumers' own value needs and demonstrate their own personality.

If you want to make experiential marketing effective, you must strive to be close to consumers, increase consumer participation, strengthen brand and consumer interaction, and meet the potential psychological needs of consumers.

The essence of branding is not products, people, not unilaterally selling products to consumers, but fully interacting with consumers, allowing products and consumers to establish connections, in order to enhance consumer stickiness.